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Who We Are, Where We Came From, and Where We’re Headed

Fableworks is a culture-first creative collective founded by Abhirup Sen in December 2025.

We operate at the intersection of storytelling, strategy, and stagecraft — building powerful narratives both online and offline.

At Fableworks, we do two things exceptionally well:

1. Social Media Marketing for Events

2. Curated Cultural Experiences

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Social Media Marketing for Events

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We design and execute strategic digital campaigns for concerts, theatre, talk shows, cultural festivals, and live experiences. From positioning and content creation to ad funnels and ticket conversion strategy, we help events find their audience — and sell out.

Our growing client portfolio includes names like:

  • Confluence of Silicon Valley

  • Sanskriti Sagar

  • Event India

  • And other emerging cultural platforms

We understand that events don’t just need promotion — they need narratives. That’s where we come in.

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Curated Cultural Experiences

Beyond marketing, we are creators and curators of meaningful live experiences.

Under the Fableworks banner, we have already successfully organised:

  • “A-Shakti” – A Bengali play that explored strength and identity.

  • “Sree Charneshu Ma Ke” – A deeply moving tribute to legendary singer Sumitra Sen, presented by her daughters Indrani Sen & Sraboni Sen.

Upcoming:

  • A special Storytelling Session by Chandril Bhattacharya on 19 March — a celebration of wit, words, and reflective narratives.

From theatre and music to talk shows and storytelling sessions, we curate experiences that are intimate, intelligent, and culturally rooted.

At Fableworks, we believe that every event is a story — and every story deserves the right audience.

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Our Mission

To build a platform where culture meets strategy —
where powerful storytelling, intelligent marketing, and curated live experiences come together to create impact.

We aim to:

  • Elevate cultural events through strong digital positioning

  • Help organisers reach the right audience with clarity and creativity

  • Curate meaningful performances that celebrate art, heritage, and contemporary voices

  • Build sustainable ecosystems for artists, audiences, and cultural institutions

We are committed to quality over noise, depth over hype, and authenticity over trends.

OUR VISION

To become a leading cultural storytelling and event strategy house that:

  • Shapes how live experiences are marketed in India

  • Creates a trusted platform for curated concerts, theatre, and intellectual gatherings

  • Bridges tradition and modern audience engagement

  • Builds a loyal community around meaningful cultural experiences

In the long run, Fableworks envisions becoming not just an agency or an organiser — but a cultural movement powered by stories.

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